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Web Market Segmentation Is Focused On Dividing Target Markets Into Smaller, More Easily Defined Categories To Create Groups Of Customers Sharing Similar Characteristics, Interests, Locations, And More.

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Secondly We Present Consumer Segmentation By Demographic Segmentation, Behavioral Segmentation And Geographic Segmentation.

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A Market Segmentation Matrix Is An Approach That Firms Use To Divide And Analyze Their Target Market Into Separate Categories.

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