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Web download scientific diagram | interaction effect of humor x message sidedness on attitude toward the brand (study 1) from publication: Findings about the effectiveness of such ads. First, the study provides a summary of findings of the persuasive. The authors consider the effects of exposure to various advertising appeal types (differing in sidedness) on cognitive response and belief change in the context of.
Web Literature Refers To Such Advertising Messages As Two‐Sided Messages —That Is, Messages That Provide Both Positive And Negative Information—As Opposed To One‐Sided.
Involvement as a moderator of message sidedness effects has produced inconclusive and contradictory findings.
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